Never before has our industry been in the state it’s in today. Many conditions are shifting so fast that we risk making uninformed decisions if we don’t keep up with all the changes. The purpose of this article is to encourage you to formulate your assessment of the state of the industry as it pertains to you and your role in it.
Let’s look at several changing industry conditions and think about how they impact your decision-making. Basing your decisions on the state of the industry several years ago will likely take you down the wrong path.